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Public Relations Books

Brand Driven - The Route to Integrated Branding through Great Leadership
By Susan Voeller Davis, with Joe LePla and Lynn Parker

Working Identity: Unconventional Strategies for Reinventing Your Career
By Herminia Ibarra

Be Your Own Executive Coach: Master HIgh-Impact Communications Skills
By Peter Delisser

The Entertainment Marketing Revolution: Bringing the Moguls, the Media, and the Magic to the World
By Al Lieberman and Pat Esgate

The New PR Toolkit
By Deidre Breakenridge and Tom Deloughry

Full Frontal PR
By Richard Laermer and Michael Prichinello

The Art of Mentoring: Lead, Follow and Get Out of the Way
By Shirley Peddy

Competing for Talent: Key Recruitment and Retention Strategies for Becoming an Employer of Choice
By Nancy S. Ahlrichs

What Color Is Your Parachute 2003
By Richard Nelson Bolles

Clients for Life: How Great Professionals Develop Breakthrough Relationships
by Jagdish Sheth, Andrew Sobel

The Pr Crisis Bible: How to Take Charge of the Media When All Hell Breaks Loose
by Robin Cohn

The Right Words at the Right Time
by Marlo Thomas

BIAS: A Veteran CBS Reporter's Account of How the Media Distorts the News
by Bernard Goldberg

The Provocateur
By Larry Weber


The World Trade Center: A Tribute

cover PR!
by Stuart Ewen

Marketing Public Relations: The HOWS That Make It Work
by Rene A. Henry, Rene A. Henry Jr.

The Handbook of Strategic PR &
Integrated Communications

by Clark Caywood

Effective Public Relations
by Scott Cutlip, Allen H. Center

cover The Associated Press Stylebook and Libel Manual
by Addison-Wesley

cover The Guide to Financial PR: How to Stand Out
in the Midst of Competitive Clutter

by Larry Chambers

cover Value-Added Public Relations : The Secret Weapon
of Integrated Marketing

by Thomas L. Harris

cover Publicity & Media Relations Checklists: 59 Proven Checklists
to Save Time, Win Attention, & Maximize Exposure With
Every Public Relations & Publicity Campaign

by David R. Yale, Anne Knudsen (Editor)

cover Public Relations: Strategies and Tactics
By Dennis L. Wilcox (Editor), et al

cover The Practice of Public Relations
by Fraser P. Seitel

cover Six Steps to Free Publicity
by Marcia Yudkin



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