Who Do You Know? Using Public Speaking Opportunities as Strategic Communications Tools Cal Ripken on Branding Communications and PR Strategies in a Slowing Tech Economy PR's Future Frontier: Cyberspace The potential pitfalls of international PR Dispelling the Myths of High Tech Public Relations Reputation and Business Responsibility Cause-related marketing: doing something good for your company and the community Tips and Tactics to Optimize Your Job Performance
Case Studies/White Papers PG&E Case Study Odwalla PR Case Study: Web Site Helps Handle e.coli Crisis Case Study: Swiss Air Crash Building Corporate Reputation White Paper Public Relations - The Art and Science of Persuasion Reports/Surveys 2001 Thomas L. Harris/Impulse Research PR Client Survey Workinpr.com State of the Industry Survey (June 2002) Technology Has Positive Effect on Relationships Workinpr.com Public Relations and Media Survey (October 2001) Corporate Communications Spending & Reputations of Fortune 500 Companies New Survey Pinpoints the Value of Public Relations in Building Brands PR Industry Developing Model for Measuring PR Outcomes MBA Careers in Public Relations Speeches/Presentations/Interviews Edward R. Murrow: 1943 broadcast after a bombing run, World War II Edward R. Murrow: Comments on the McCarthy hearings Edward R. Murrow: Acceptance speech for the Freedom House Award in 1954 for acts of heroism Business 2.0's Five Questions with…Mike McCurry, CEO of Grassroots.com Keynote Presentation by Bill Gates, Welcome Remarks by Steve Ballmer (CEO Summit 2001) President John F. Kennedy - Address before the American Society of Newspaper Editors (April 20, 1961) (Kennedy speaks about the failed Bay of Pigs invasion) President John F. Kennedy - Commencement Address at Yale Univ. (June 11, 1962) Susan B. Anthony - On Women's Right to Vote (1873) Winston Churchill - Their Finest Hour (June 18, 1940)
PG&E Case Study Odwalla PR Case Study: Web Site Helps Handle e.coli Crisis Case Study: Swiss Air Crash Building Corporate Reputation White Paper Public Relations - The Art and Science of Persuasion
Reports/Surveys 2001 Thomas L. Harris/Impulse Research PR Client Survey Workinpr.com State of the Industry Survey (June 2002) Technology Has Positive Effect on Relationships Workinpr.com Public Relations and Media Survey (October 2001) Corporate Communications Spending & Reputations of Fortune 500 Companies New Survey Pinpoints the Value of Public Relations in Building Brands PR Industry Developing Model for Measuring PR Outcomes MBA Careers in Public Relations Speeches/Presentations/Interviews Edward R. Murrow: 1943 broadcast after a bombing run, World War II Edward R. Murrow: Comments on the McCarthy hearings Edward R. Murrow: Acceptance speech for the Freedom House Award in 1954 for acts of heroism Business 2.0's Five Questions with…Mike McCurry, CEO of Grassroots.com Keynote Presentation by Bill Gates, Welcome Remarks by Steve Ballmer (CEO Summit 2001) President John F. Kennedy - Address before the American Society of Newspaper Editors (April 20, 1961) (Kennedy speaks about the failed Bay of Pigs invasion) President John F. Kennedy - Commencement Address at Yale Univ. (June 11, 1962) Susan B. Anthony - On Women's Right to Vote (1873) Winston Churchill - Their Finest Hour (June 18, 1940)
2001 Thomas L. Harris/Impulse Research PR Client Survey Workinpr.com State of the Industry Survey (June 2002) Technology Has Positive Effect on Relationships Workinpr.com Public Relations and Media Survey (October 2001) Corporate Communications Spending & Reputations of Fortune 500 Companies New Survey Pinpoints the Value of Public Relations in Building Brands PR Industry Developing Model for Measuring PR Outcomes MBA Careers in Public Relations
Speeches/Presentations/Interviews Edward R. Murrow: 1943 broadcast after a bombing run, World War II Edward R. Murrow: Comments on the McCarthy hearings Edward R. Murrow: Acceptance speech for the Freedom House Award in 1954 for acts of heroism Business 2.0's Five Questions with…Mike McCurry, CEO of Grassroots.com Keynote Presentation by Bill Gates, Welcome Remarks by Steve Ballmer (CEO Summit 2001) President John F. Kennedy - Address before the American Society of Newspaper Editors (April 20, 1961) (Kennedy speaks about the failed Bay of Pigs invasion) President John F. Kennedy - Commencement Address at Yale Univ. (June 11, 1962) Susan B. Anthony - On Women's Right to Vote (1873) Winston Churchill - Their Finest Hour (June 18, 1940)
Edward R. Murrow: 1943 broadcast after a bombing run, World War II Edward R. Murrow: Comments on the McCarthy hearings Edward R. Murrow: Acceptance speech for the Freedom House Award in 1954 for acts of heroism Business 2.0's Five Questions with…Mike McCurry, CEO of Grassroots.com Keynote Presentation by Bill Gates, Welcome Remarks by Steve Ballmer (CEO Summit 2001) President John F. Kennedy - Address before the American Society of Newspaper Editors (April 20, 1961) (Kennedy speaks about the failed Bay of Pigs invasion) President John F. Kennedy - Commencement Address at Yale Univ. (June 11, 1962) Susan B. Anthony - On Women's Right to Vote (1873) Winston Churchill - Their Finest Hour (June 18, 1940)
