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CREATIVE ASSETS STRENGTHENS LEADERSHIP POSITION BY EXPANDING INTO THE MARKETING AND COMMUNICATIONS FIELDS
Creative Assets and Workinpr.com partner to offer PR and marketing talent on a freelance basis.

SEATTLE, August 12, 2002 - Creative Assets (www.creativeassets.com), a creative placement agency, announced today a partnership with Seattle-based Workinpr.com (www.workinpr.com), a company specializing in placing public relations and marketing talent. Through the partnership, Creative Assets now offers its clients in the Seattle and Portland, OR markets a large pool of qualified PR and marketing professionals.

In addition to placing creative and design professionals, Creative Assets now has the ability to service clients in the areas of marketing and public relations. The partnership combines the strength of Workinpr.com's specialized public relations and marketing talent pool with Creative Assets' capability to place both freelance as well as full-time positions.

"Implementing a partnership with Workinpr.com made a lot of sense," said Kristin Knight, founder and CEO of Creative Assets. "We found that the services we both offer are very interconnected. We can now offer a broader range of marketing solutions to our clients, as opposed to just the creative/design piece," continued Knight.

"In the past we generally focused on filling full-time positions, but we found through a recent survey we conducted that 85% of employers would hire a freelancer versus a full-time, in-house position," said Renee Dunn, CEO of Workinpr.com. "In the current market, many employers are looking for cost-effective and flexible options. For us, it was important to acknowledge this need and strengthen the supply of freelance talent here in the Northwest. Working with Creative Assets will allow us this opportunity," continued Dunn.

About Creative Assets
Creative Assets (www.creativeassets.com) successfully places creative and marketing communications professionals into temporary, contract, and direct-hire positions by finding the right fit for both the client and the candidate. Founded in 1990, the company specializes in the fields of design, advertising, marketing and public relations, as well as "supporting creative" areas such as copywriting and presentation specialists among others. Our talent pool contains over 7,000 professionals who have been personally screened and evaluated by a Creative Assets talent manager with creative or related industry background.

About Workinpr.com
Workinpr.com (www.workinpr.com) is the strategic career resource and information hub for the PR industry. Rated "Best of the Net" by About.com, and chosen as a top 500 job site by CareerXroads 2002, the Seattle-based company was created to enhance overall recruitment results for the global public relations industry and is dedicated to helping PR and marketing professionals with their career needs. Workinpr.com offers employers and job seekers highly customized search capabilities, and access to credible industry research and career resources. Workinpr.com is the only jobsite endorsed by the Public Relations Society of America (PRSA) and the Council of Public Relations Firms.

For more information, contact:
Creative Assets / Workinpr.com - 206.956.3933